Sanzi Beauty is an honest Danish beauty brand that creates vegan products without added perfume and essential oils.

We want to make a difference in the industry and are proud to create products with active and pure ingredients, without unnecessary chemicals and fillers. At Sanzi Beauty, you pay for the content and the effect - not the packaging.

All our products are tested at Oxford Biosciences to ensure that they live up to the high criteria and expectations we should all have for the products we put on our skin - the body's largest sensory organ.

However, we cannot promise eternal youth or wrinkle-free aging - but we can guarantee products that make a real difference to your skin.

In 2017 I embarked on a journey in the beauty industry. I have always had an entrepreneurial mindset and wanted to create a beauty brand with a unique mission to bring honesty and efficiency into the industry through products that make a real difference without compromising on content. This is how the idea for Sanzi Beauty was born.

The first steps in this journey were to create the best eyelash serum on the market at an affordable price. After X months with the help of leading experts, we created the eyelash serum that today has been bought by more than 200,000 Danes and is still one of our best-selling products.

The journey has continued and Sanzi Beauty has become richer and more diverse both in terms of organization and products. The range now embraces skin care, make-up and several serums for hair growth - a product catalog that we are always working to expand with an innovative and uncompromising approach. A starting point that I have defined from the start with high standards for the content and effect of the products, and therefore it has also been a completely natural choice that all the products are vegan, without added perfume and without unnecessary chemicals.

The products are therefore always created with love for that particular mission - and I can proudly say that I test all the products on myself before you get them in your hands.

Our main goal is simple - to create active beauty products that do not compromise on content and effect.

Thank you for taking part in the journey.

- Robert Friedrich, Founder & CEO